01 Foundations
The non-negotiables: who Semantiks is and the elements every expression is built from.
01
Brand
Human first. AI second. The story and the rules that hold it.
02
Logo
The wordmark, the icon, el punto — and the space they need to breathe.
03
Color
Bugambilia over the Lienzo family. Five colors, strict pairings, two modes.
A
a
300 · 400 · 500
04
Typography
Loretta for the voice, Geist for the interface. Nothing heavier than Medium.
05
Motion
One curve, three durations. Calm by default, liquid when it matters.
06
Iconography
A 16px grid, a 1.5px stroke, and icons that never shout.
Human first
07
Voice & tone
Short sentences. No hype. The person before the platform.
08
Layout
The notch, elevation without shadows, and how surfaces stack.